Tossing and Tortured 'Till Dawn

I come back to you now, at the turn of the tide.

Wednesday, February 15, 2006

"Once you've built jets, you don't build just another car."

So claims Saab's new commercials.

They illustrate the allegedly jet-inspired performance and aerodynamics of their cars.

There's just one problem:

Saab, as you may know, is no longer "Svenska aeroplanaktiebolaget." Since 1990, it has been a division of General Motors.
The "airplane inspired" models featured in the commercials include the "Saab 9-2x," a rebadged Chevrolet Trailblazer SUV, and the "Saab 9-2x," a contract-built version of the Subaru WRX
Airplanes, indeed.

Curiously, when Saab was owned by the same airplane company that produced the famous Viggen and Gripen jets, it never made a stink about it.

I always thought it would've been an interesting angle.


  • At 12:50 AM , Blogger ryan said...

  • At 2:33 PM , Blogger Zach Thomas said...

    My girlfriend has a Saab 9-3 Viggen, which was a tricked-out and limited version of the plain-jane 9-3.

    It's fast as scheiss and does a pretty good imitation of a jet taking off when its gas pedal is floored. For what it's worth, that's all.


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