Tossing and Tortured 'Till Dawn

I come back to you now, at the turn of the tide.

Sunday, June 04, 2006

The Container Store -- So many cool things. Boxes and bottles and bags and phials.

And, yet, the inescapable feeling that the conversation went like this:

"Customers respond well to our product's fancy new packaging, but our costs have increased substantially as a result."

"Well, wait a minute. What if we could get them to buy the packaging without the product?"

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